ABOUT ✴︎ ABOUT ✴︎ ABOUT ✴︎ ABOUT ✴︎
Mimi (n.):
Rewatches the same comfort shows.
can you tell i've been obsessed with "severance"?
I’m multicultural, multidisciplinary, and a lifelong tinkerer.
Born in Russia to first-generation immigrants, educated in the UK, now based in Vietnam, I’ve moved across countries in search of home, culture, and self.
That journey taught me resilience, but also the value of softness, curiosity, and joy. All of which shape how I design today.
Before moving into design, I spent nearly a decade in advertising as a strategist, helping brands figure out what to say and how to say it.
Strategy taught me how people think, how ideas travel, and how meaning takes shape. But over time, I realised I wanted to make things, not just talk about them.
I think with my hands and learn through making. My process is rarely linear, but always led by care for how form and function can coexist.
That’s how I ended up here, designing thoughtful, playful experiences that help people feel more at home in the world.
TLDR;
Experience
2024 — Present
Phibious
Planning Manager
2023 — 2024
80/20°
Innovation & Strategy Lead
2018 — 2023
VML
Senior Strategist
2016 — 2017
TBWA\
Strategist
My Stack
Figma
Framer
Notion
ChatGPT
Perplexity
Arc
Jitter
Adobe Photoshop
Adobe Illustrator
Human-Centred Design
A bootcamp session on human-centred design, co-led at RMIT University Vietnam in April 2024.
Post-Op Souvenirs
Metal bits from my broken leg, removed in February 2025.
"Designer Maker User"
A corner of the London Design Museum, featuring old tech we used, loved, and maybe still miss.
drag me!
ABOUT ✴︎ ABOUT ✴︎ ABOUT ✴︎ ABOUT ✴︎
can you tell i've been obsessed with "severance"?
I’m multicultural, multidisciplinary, and a lifelong tinkerer.
Born in Russia to first-generation immigrants, educated in the UK, now based in Vietnam, I’ve moved across countries in search of home, culture, and self.
That journey taught me resilience, but also the value of softness, curiosity, and joy. All of which shape how I design today.
Before moving into design, I spent nearly a decade in advertising as a strategist, helping brands figure out what to say and how to say it.
Strategy taught me how people think, how ideas travel, and how meaning takes shape. But over time, I realised I wanted to make things, not just talk about them.
I think with my hands and learn through making. My process is rarely linear, but always led by care for how form and function can coexist.
That’s how I ended up here, designing thoughtful, playful experiences that help people feel more at home in the world.
TLDR;
Experience
2024 — Present
Phibious
Planning Manager
2023 — 2024
80/20°
Innovation & Strategy Lead
2018 — 2023
VML
Senior Strategist
2016 — 2017
TBWA\
Strategist
My Stack
Figma
Framer
Notion
ChatGPT
Perplexity
Arc
Jitter
Adobe Photoshop
Adobe Illustrator
Human-Centred Design
A bootcamp session on human-centred design, co-led at RMIT University Vietnam in April 2024.
Post-Op Souvenirs
Metal bits from my broken leg, removed in February 2025.
"Designer Maker User"
A corner of the London Design Museum, featuring old tech we used, loved, and maybe still miss.
ABOUT ✴︎ ABOUT ✴︎ ABOUT ✴︎ ABOUT ✴︎
can you tell i've been obsessed with "severance"?
I’m multicultural, multidisciplinary, and a lifelong tinkerer.
Born in Russia to first-generation immigrants, educated in the UK, now based in Vietnam, I’ve moved across countries in search of home, culture, and self.
That journey taught me resilience, but also the value of softness, curiosity, and joy. All of which shape how I design today.
Before moving into design, I spent nearly a decade in advertising as a strategist, helping brands figure out what to say and how to say it.
Strategy taught me how people think, how ideas travel, and how meaning takes shape. But over time, I realised I wanted to make things, not just talk about them.
I think with my hands and learn through making. My process is rarely linear, but always led by care for how form and function can coexist.
That’s how I ended up here, designing thoughtful, playful experiences that help people feel more at home in the world.
TLDR;
Experience
2024 — Present
Phibious
Planning Manager
2023 — 2024
80/20°
Innovation & Strategy Lead
2018 — 2023
VML
Senior Strategist
2016 — 2017
TBWA\
Strategist
My Stack
Figma
Framer
Notion
ChatGPT
Perplexity
Arc
Jitter
Adobe Photoshop